he"Gaiam, Inc., the leading distributor of lifestyle media in the fitness and wellness market, and Planet Green, the first and only 24-hour television network exclusively dedicated to environmentally conscious living, have introduced a new line of DVDs focusing on sustainability in an easy and affordable way. The DVDs range from how to green your home on a budget to how to raise your child in an eco-friendly environment to documentaries of real-life people implementing green building techniques."
“Planet Green and Gaiam share the common goal of spreading the benefits of eco-friendly living and sustainability,” said William S. Sondheim, President of Entertainment and Worldwide Distribution for Gaiam Inc. “It was a natural choice to partner together to release co-branded DVDs to educate consumers on how simple it is to adopt a green lifestyle.”
“Kelly Day, Chief Operating Officer Discovery Commerce said, “This partnership with Gaiam is a natural extension of Planet Green’s entire purpose: To help people who want to understand green living so that they can make a difference in meeting the critical challenge of protecting our environment on their own terms.”
The line will launch with six Planet Green and Gaiam-branded DVDs, available online at Gaiam.com, Amazon.com, and in stores on March 24, 2009:
"Growing Green Babies follows sustainable living expert Sarah Snow and holistic pediatrician Dr. Natalie Geary as they instruct two future mothers on eco-friendly options for pre-natal care and child rearing. From how to receive organic nourishment during pregnancy to how to decorate a green nursery, parents will receive step-by-step guidance to make safe and sensible choices while saving the environment. Expected mothers can keep their bodies strong and healthy with the bonus prenatal workout included on the DVD. Green Babies has a running time of 113 minutes and a SRP of $19.98. "
"In Simple Steps to a Greener Home, best-selling author and environmental lifestyle expert Danny Seo shows that people don’t have to sacrifice beauty and style when greening their home. The DVD will carry a SRP of $14.98 and a running time of 69 minutes."
"Greensburg: A Story of Community Rebuilding is a documentary co-produced and hosted by celebrity green activist Leonardo DiCaprio, chronicling the courageous efforts of a small town destroyed by a tornado. With ninety-five percent of businesses and homes destroyed, the community called for the complete rebuilding of the town. In reconstructing the town as a model green community, Greensburg sends a message to the rest of the nation. The documentary is spread over four discs with a running time of 540 minutes. The suggested retail price is $39.98."
"The complete first season of Alter Eco, a lifestyle and makeover series presented by Entourage’s Adrian Grenier showcases green renovations to a 1920’s Spanish home. The 13 part series illustrates renovations options that are environmentally responsible yet incorporate great design, architecture and style. The three disc set has a running time of 546 minutes and carries a SRP of $39.98."
"Gaiam has also created two DVDs containing highlights from the hit Planet Green show Renovation Nation, which provides homeowners with tips about going green. Save Water Save Money, and Recycle, Reuse & Reclaim are hosted by eco-builder and former host of This Old House, Steve Thomas, and are packed with informative, money-saving solutions for green home building. Each Renovation Nation DVD carries a suggested retail price of $19.98. The run time for each DVD is 60 minutes."
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