Resort In Maldives With Blondes In 2015

Exotic locales typically tout aquamarine waters and white sandy beaches to lure tourists, but one company is hoping the staff's hair color will be among the draws to its intended vacation paradise.

A Lithuanian firm called Olialia -- pronounced "ooh-la-la" - has announced that it intends to construct a resort in the Maldives that will employ blond women only.

"There are plans to build a high-class blondes resort with hotels, activity and spa centers on the island. Other important things - like an education [center] called 'Pretty Women' - will teach female visitors to always be perfect and look great," said the company's Giedre Pukiene, according to the Maldives Traveller.

"A personally established airline will be taking the blondes to the island. The pilots and stewardesses on the planes too will be blonde only."

Olialia reportedly plans to open the resort in 2015, but the extraordinary business plan has already received world attention and is prompting lots of questions, outrage and doubts over whether it would ever be built.

Maldivian media note that local resorts are necessary to employ a large percentage of Maldivian staff -- Olialia has not said whether employees would be necessary to dye their hair blond to work at the resort.