"NEW YORK (AP) - Virgin America CEO David Cush believes flying doesn't have to be painful. He remembers when boarding a plane was exciting and wants to bring back that joy.
That is why every job applicant, including pilots, flight attendants and baggage handlers, takes a personality test. He wants employees who are hard-wired with positive outlooks on life.
Virgin America, which is partly owned by Richard Branson, the founder of the edgy British airline Virgin Atlantic, doesn't aim to be the biggest carrier. It only flies between big cities, such as Los Angeles, Chicago and Boston, serving about 5 million passengers annually—a tiny fraction of the size of major airlines like Delta and United.
But Cush wants Virgin America to be recognized for superior quality—and he appears to be succeeding. The airline, based near San Francisco, has routinely ranked at the top of customer surveys."Good luck with that.
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